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If you are looking to sell your land online, there are now several ways to put your property in front of potential buyers.
Whether you own a building plot, agricultural land, grazing land, woodland, equestrian land, commercial land or land with development potential, online marketing can help you reach buyers beyond your immediate area.
But simply placing an advert online is not enough. The important questions are:
- Where should you advertise your land?
- Who are the potential buyers?
- How should the opportunity be presented?
- What information will buyers want to see?
- Should you sell privately or use a specialist land agent?
- Can you market your land through more than one route?
This guide explains how to sell land online in the UK, where you can advertise it and what you should consider before putting your land on the market.
If you are already considering selling, you can also market your land through YourLandStore, either by creating your own listing or asking us to prepare and market the opportunity for you.
Want to Sell Your Land?
Market your land to potential buyers through YourLandStore.
YourLandStore is a specialist online marketplace for land and development opportunities. You can create your own listing or ask us to prepare and market the opportunity for you.
We can market a wide range of land, including building plots, development land, agricultural land, equestrian land, woodland, commercial land and land with development potential.
1% agency fee | No upfront marketing fee | No commission unless your land sells
Why Sell Land Online?
Selling land online gives you the opportunity to reach a wider audience than relying solely on local contacts, word of mouth or a traditional For Sale board.
Potential buyers can search for land from anywhere in the UK, making it possible for your property to be discovered by people who may not already know that it is available for sale.
Reach Buyers Beyond Your Local Area
Not every potential buyer will be based locally. Depending on the type of land you are selling, interest could come from developers, housebuilders, investors, farmers, businesses, self-builders, neighbouring landowners or private purchasers.
Online marketing can make it easier to put your land in front of people who are actively looking for a particular type of opportunity or location.
Make Your Land Easier to Discover
Many property searches now begin online. A dedicated land listing allows potential buyers to discover an opportunity, understand its location and characteristics, and decide whether it may be relevant to their requirements.
Give Potential Buyers Information Before They Enquire
An online listing can bring together the key information about your land in one place, allowing potential buyers to review the opportunity before making contact.
This can help generate more informed enquiries and make it easier for genuine buyers to understand what is being offered.
How Do I Sell My Land Online?
If you want to sell your land online, the process can be relatively straightforward, but the way you market the opportunity can have a significant impact on the buyers you reach.
Before advertising your land, it is worth establishing what you are selling, who the likely buyers are and how the opportunity should be presented.
1. Understand What You Are Selling
Start by identifying the type of land, its size, location, current use, access and any planning history or development potential. These factors will help determine how the land should be marketed and which buyers are most likely to be interested.
2. Gather the Key Information
Buyers will normally want to understand the location and characteristics of the land before making an enquiry. Depending on the property, useful information can include photographs, location plans, site plans, title information, planning history, access arrangements and details of any existing permissions or applications.
3. Decide How You Want to Market Your Land
You can choose to sell privately, use a specialist land agent, advertise through an online land marketplace or combine several marketing routes. The right approach will depend on the type of land, its planning position and the buyers you are trying to reach.
4. Create a Professional Land Listing
A good online listing should clearly explain what is being offered, where the land is located, its size, current use and any relevant planning or development information. Good photographs, plans and a clear description can make it easier for potential buyers to assess the opportunity.
5. Put Your Land in Front of Potential Buyers
The aim is to reach the people most likely to be interested in your particular type of land. Depending on the opportunity, potential buyers could include property developers, housebuilders, self-builders, farmers, investors, businesses or neighbouring landowners.
6. Manage Enquiries and Offers
Once your land is being advertised, you will need to respond to enquiries, provide additional information, arrange viewings where appropriate and consider any offers received.
7. Agree the Sale and Progress to Completion
Once you have accepted an offer, your solicitor or conveyancer can progress the legal transaction through to exchange of contracts and completion.
Where Can I Advertise My Land for Sale?
If you are looking to advertise land for sale, there are several routes you can consider. The most suitable option will depend on the type of land, its planning position, location and the type of buyer you are hoping to attract.
Specialist Land Websites
Specialist land websites and online marketplaces allow landowners to advertise their property directly to people actively looking for land and development opportunities. These platforms can be particularly useful for building plots, development land, agricultural land, equestrian land and other land with a specific potential use.
Property Portals
General property portals can provide a wider audience, particularly where the land has residential or development potential. However, it is important that the listing clearly explains the opportunity rather than relying solely on a standard property description.
Specialist Land Agents
A specialist land agent can provide advice on how the opportunity should be marketed, identify potential purchasers and manage enquiries and negotiations on your behalf. This can be particularly useful where the land has planning or development potential and requires more detailed marketing.
Private Advertising
Some landowners choose to advertise their land themselves. This can provide greater control over the marketing and direct contact with potential buyers, but the landowner is responsible for preparing the listing, dealing with enquiries, arranging viewings and managing the sale process.
Using More Than One Marketing Route
You do not necessarily have to rely on a single route when selling land. Depending on your existing agreements, you may be able to use an online land marketplace alongside other appropriate marketing channels to increase the exposure of the opportunity.
The key is to make sure your land is being presented clearly and reaching the types of buyers most likely to be interested in the opportunity.
For a broader comparison of the different routes available, see Where Can I Sell My Land?.
What Types of Land Can I Sell Online?
Many different types of land can be marketed online. The important thing is to make it clear what is being offered and what makes the opportunity potentially attractive to a buyer.
At YourLandStore, landowners can advertise a wide range of property and land opportunities, including:
- Building plots – land suitable for individual homes, self-build projects or small residential schemes.
- Development land – land with planning permission, previous planning history or potential for future development.
- Agricultural land – fields, paddocks and farmland suitable for agricultural or other appropriate uses.
- Equestrian land – paddocks, grazing land, equestrian properties and land with potential for equestrian use.
- Woodland – areas of woodland and forestry land that may appeal to private purchasers, investors or recreational users.
- Commercial land – land suitable for commercial, roadside, employment or other business-related opportunities.
- Strategic land – larger parcels of land that may have longer-term development or promotion potential.
- Land without planning permission – land where a potential purchaser may wish to investigate planning or alternative uses.
You do not necessarily need to have planning permission before considering selling your land. The planning position, location, surrounding development and potential uses can all influence the type of buyer who may be interested.
If you are unsure whether your land is suitable for sale or what type of buyer might be interested, it can be worth obtaining professional advice before deciding how to market it.
Explore our land categories above to find out more about the different types of land that can be marketed through YourLandStore.
How to Create a Land Listing That Attracts Buyers
If you are going to advertise your land for sale online, the quality of the listing can make a significant difference to the number and quality of enquiries you receive.
Land is different from a conventional residential property. A potential buyer may be interested in the location, planning potential, access, size, existing use or future possibilities. Your listing should therefore provide enough information for a buyer to understand the opportunity before deciding whether to make an enquiry.
Use a Clear and Descriptive Title
The title should quickly tell buyers what the land is and where it is located. For example, “Residential Development Opportunity – Land for Sale in Lincolnshire” is more informative than simply calling the listing “Land for Sale”.
Use Clear and Relevant Photographs
Good photographs can help potential buyers understand the land, its surroundings and its main characteristics. Where possible, include images showing the land itself, access points, boundaries and any important features.
The aim is to give a realistic impression of the property rather than simply using attractive photographs that provide little useful information about what is actually being offered for sale.
Include Plans and Location Information
A clear plan can be particularly important when marketing land online. Buyers need to understand what area is included, where the boundaries are and how the land relates to surrounding roads, properties or other features.
Location information can also help potential purchasers quickly establish whether the land is in an area that suits their requirements.
Explain the Opportunity Clearly
Your description should explain the size and location of the land, its current use, access arrangements and any relevant planning history or development potential.
If planning permission is already in place, the relevant permission should be clearly identified. If there is no planning permission, the listing should make that clear rather than implying that development is already permitted.
Be Clear About the Planning Position
Planning information can be particularly important when marketing development land or building plots. Make it clear whether the land has planning permission, has a planning application pending, has a previous planning history or is being offered without planning permission.
Consider Rights, Restrictions and Access
Land can sometimes be more complex than a standard residential property. If there are particular rights, restrictions, access arrangements or other important matters affecting the land, these should be considered when preparing the information used to market the property.
Provide the Information Buyers Need
You do not need to overwhelm buyers with unnecessary information, but providing the important details from the outset can help generate more informed enquiries and reduce confusion later in the sales process.
Make It Easy for Buyers to Enquire
A potential buyer should be able to understand how to request further information or arrange a viewing. Clear contact details and a straightforward enquiry process can help turn interest into genuine buyer enquiries.
YourLandStore can help you present your land as a professional online marketing opportunity, bringing together the description, photographs, plans and relevant property information in one dedicated listing.
For a step-by-step guide to preparing and creating a listing, see our article on how to list your land for sale.
How Much Does It Cost to Sell Land Online?
The cost of selling land online varies depending on how you choose to market the property. Some landowners choose to advertise their land themselves, while others prefer to use a specialist land agent or online land marketplace.
When comparing different options, it is worth looking beyond the headline marketing fee. Consider whether there are additional costs for preparing the listing, professional photography, marketing, handling enquiries, negotiating with buyers or progressing the sale.
How Much Does It Cost to Sell Land Through YourLandStore?
YourLandStore operates on a simple success-based agency model.
1% of the agreed sale price, subject to a minimum fee of £1,500.
There is no upfront marketing fee, and the agency fee is payable only if your land sells through YourLandStore.
YourLandStore also operates on a multi-agency basis, subject to the terms of any existing agency agreement. This means landowners may be able to market their land through more than one appropriate route rather than relying on a single source of potential buyers.
This gives landowners the opportunity to put their property in front of potential buyers online without committing to an upfront marketing payment.
Selling Your Land Through YourLandStore
YourLandStore provides a straightforward way for landowners to advertise and sell land online, whether you want to create your own listing or would prefer us to handle the marketing for you.
We understand that every piece of land is different. A small building plot, agricultural field, equestrian land or larger development opportunity may each require a different approach to presenting the property to potential buyers.
List Your Land Yourself
If you already have the information and photographs you need, you can create your own listing on YourLandStore and manage the marketing of the opportunity yourself.
This gives you control over the information provided, the asking price or offer basis and the way potential buyers initially contact you.
Let YourLandStore Market Your Land
If you would prefer professional assistance, we can prepare and market the opportunity for you.
We can help present the land clearly, bring together the relevant property information and promote the opportunity to potential buyers through the YourLandStore platform.
This can be particularly useful where the land has planning potential, development potential or a more specialist buyer audience.
A Flexible Approach to Selling Land
You do not have to decide everything before making an enquiry. If you are considering selling your land but are unsure about the best way to market it, we can discuss the opportunity and explain the options available.
Not Sure Whether You Are Ready to Sell?
You do not necessarily need to have everything worked out before considering selling your land. Many landowners start by investigating their options before deciding whether to put the property on the market.
You may be:
- Wondering how much your land could be worth.
- Considering selling but unsure when the right time is.
- Unsure whether your land has development potential.
- Wondering who might be interested in buying it.
- Considering selling privately but unsure how to market it.
- Already speaking to another agent and looking at additional marketing options.
- Simply trying to understand what your options are before making a decision.
If any of these apply to you, it can be useful to understand the potential market for your land before deciding how to proceed.
YourLandStore can discuss your land with you and explain the available marketing options, without you having to commit to putting the property on the market immediately.
FREE LANDOWNER’S HANDBOOK
Thinking About Selling Your Land?
Not sure where to start? Our free Landowner’s Handbook provides practical guidance on understanding, valuing, marketing and selling land, helping you make more informed decisions about your options.
Get Your Free Handbook →Not Sure What Your Land May Be Worth?
Before putting your land on the market, it can be useful to understand its potential value and the options available to you.
Get an Opinion on Your Land’s Value →Online Marketing and Reaching the Right Buyers
Putting your land online is only the first step. The aim is to make sure the opportunity has the potential to be seen by people who may have a genuine interest in buying it.
The type of buyer you are likely to attract will depend on the land itself. A building plot may appeal to a self-builder or developer, while agricultural land may attract farmers, neighbouring landowners or investors. Equestrian land, woodland and commercial land can each have their own potential audience.
Think About Who May Be Interested
Understanding the likely buyers can help you decide what information to highlight and where the land should be marketed.
Depending on the property, potential purchasers could include private individuals, neighbouring landowners, farmers, equestrian buyers, self-builders, developers, businesses or investors.
Use Clear, Search-Friendly Information
Many potential buyers begin their search online using words and phrases relating to the type of land, its location or its intended use.
Using clear and accurate information about the land type, location, size, current use, access and planning position can make it easier for potential buyers to understand what is being offered and identify whether the opportunity may be suitable for them.
Give Buyers a Reason to Enquire
Clear photographs, plans, location details and an accurate description can help a potential buyer quickly understand the opportunity and decide whether they would like to know more.
The aim is not simply to generate the highest number of enquiries, but to attract interest from people for whom the land may be genuinely relevant.
For more guidance on identifying and reaching potential purchasers, see our guide on how to find a buyer for your land.
How YourLandStore Can Help You Sell Land Online
If you are looking to sell land online, YourLandStore provides a dedicated platform for marketing land and development opportunities to potential buyers.
We can help landowners present their property clearly online, bringing together the information buyers need to understand the opportunity and decide whether they would like to make an enquiry.
A Dedicated Platform for Land
YourLandStore is focused specifically on land, rather than conventional residential property. Listings can be used to market a wide range of opportunities, including building plots, development land, agricultural land, equestrian land, woodland, commercial land and strategic development land.
A listing can include photographs, plans, location information, land size, planning details and a clear description of the opportunity.
Additional Exposure for Your Land
YourLandStore operates on a multi-agency basis, subject to the terms of any existing agreement you may have with another agent.
This means you can potentially market your land through YourLandStore while continuing to use other appropriate marketing routes, giving potential buyers another opportunity to discover your property.
Professional Presentation and Buyer Enquiries
The aim is to make your land easy for potential buyers to understand and straightforward for them to enquire about.
A clear listing can bring together the key information about the property in one place and help potential purchasers establish whether the opportunity is relevant to their requirements.
Want to Sell Your Land?
If you are considering selling your land and would like to discuss how it could be marketed, you can contact YourLandStore to discuss the opportunity and the options available.
Frequently Asked Questions About Selling Land Online
Can I sell land online?
Yes. Land can be marketed online through specialist land websites, property platforms, agents and other suitable online marketing channels. The most appropriate approach will depend on the type of land you are selling and the buyers you are hoping to reach.
Where can I advertise land for sale online?
You can advertise land through specialist land platforms, property portals, estate or land agents and other appropriate online channels. It can be useful to consider where your most likely buyers are searching and choose marketing routes accordingly.
What information should I include when selling land online?
A good online land listing should provide clear information about the property, including its location, approximate size, current use, access and any relevant planning information. Good-quality photographs, a clear plan and an accurate description can also help potential buyers understand what is being offered.
Do I need to use an estate agent to sell land online?
No. Depending on how you choose to market your land, you may be able to advertise it yourself through an online platform or use a specialist land service. Some landowners also choose to combine online marketing with an agent or other routes to market.
Can I advertise my land online and use another agent?
This will depend on the terms of any agreement you have with your existing agent. YourLandStore operates on a multi-agency basis, allowing landowners to continue using other appropriate marketing routes alongside their YourLandStore listing, subject to any existing agreement.
How do buyers find land for sale online?
Potential buyers may search online using terms relating to the type of land, its location or its intended use. Clear and accurate information in your listing can help buyers understand whether your land may be relevant to their requirements.
Do I need planning permission before I sell my land?
No. You do not necessarily need planning permission before marketing land for sale. The planning position, location, existing use, surrounding development and potential uses can all influence the type of buyer who may be interested.
How much does it cost to sell land through YourLandStore?
YourLandStore operates on a success-based agency model of 1% of the agreed sale price, subject to a minimum fee of £1,500. There is no upfront marketing fee, with the agency fee payable if the land sells through YourLandStore.
Is selling land online a good way to reach more buyers?
Online marketing can help give land exposure beyond your immediate local area and make it accessible to people searching for land opportunities from different locations. Using appropriate online marketing channels can create additional opportunities for relevant potential buyers to discover your property.
How do I start selling my land through YourLandStore?
If you are considering selling your land, you can contact YourLandStore to discuss the property and the available marketing options. You can find out more about the process and submit your land through our Sell My Land page.
Ready to Sell Your Land?
If you are considering selling your land, YourLandStore can help you put the opportunity in front of potential buyers online.
Whether you have a building plot, agricultural land, equestrian land, woodland, commercial land or development opportunity, you can discuss your land with us and find out how it could be marketed.
1% agency fee | £1,500 minimum | No upfront marketing fee
SELL YOUR LAND
